At RAD, we believe that the more you do you, the more goodness there will be for all of us. That’s why RAD creates tools for self-expression and brings people together — in real life and in the not so real life. It’s why we spark creative exchange, because the sum is always greater than the parts.
And it’s why we’ve got your back. Forevermore.
1. How is the brand name pronounced?RAD = radical
2. Country of origin of the brand?RAD was formed by small international team of four, but its heart lives in Amsterdam
3. Cruelty Free?We love and care of animals, so we guarantee every product Cruelty Free.
4. Are the products vegan?Our products are vegan, except: Go Bright Allover 001, Total Drama Gliters 001 and 002, Can’t Unsee pencil 005, For The Better Marker 004, Get a Grip Brow Fixer 002
5. RAD.BAND — what's that?RAD.BAND is GEN-Z’s safe haven for community, creative experiment and emotional support. Wanna join? Just follow us on Insta and TikTok ❤️
6. Wanna collab?We are glad of any formats collabs, so write to us on mail or on Instagram. Contacts on the right ->